A “landing page” is the page you see when you click on an advertisement or a search engine link.  The goal of a landing page is to be related to the terms that the searcher is looking for and to convert that visitor into a customer.

Landing pages are a great idea for people that are running pay per click advertising campaigns.  You can structure different pages to match individual ads.  For example, if you have ads running for “blue widgets”, “green things” and “red something else” you can set up three separate landing pages that relate specifically to those topics.  That way a user searching for “blue widgets” will find information on blue widgets, rather than any other topic or the main page of a website.  This sort of targeting leads to more conversions and better sales.

There are a few things you can do that will make your landing pages even more successful.

Tips for Successful Landing Pages

• Have a call to action

◦       This is very important.  You want to do everything possible to turn your visitor into a customer.  You landing page should feature a form to fill out, a phone number or other contact information or a large link to another page you feel is important.  Making it easy to find the next step is a great way to ensure your visitor completes that step.

• Keep it simple

◦       This is another way to make it easy for the user.  Don’t include a lot of text or distracting images on the landing page.  Keep your page free from clutter and give the user all the information they need in an easy-to-digest format.

• Customize the page to match the ad

◦       If someone clicks an ad that says “Blue Widgets At Cheap Prices” they expect to find blue widgets at cheap prices.  Give the visitor what they are looking for.  Your landing page should take them directly to your blue widget sales page, rather than an overview of all of your products.

• Keep important information “above the fold”

◦       Visitors shouldn’t have to scroll in order to find what they’re looking for.  Put the most important information, including your call to action, where your visitor will see it without scrolling or looking too hard

If you use your landing pages properly, you will make your pay per click advertising campaigns much more effective. First2Search are experts at PPC campaigns and landing pages.  Contact us for more information and find out how we can help you!

Tags: Online Marketing, Pay Per Click, Pay Per Click, Website Promotion