Most search engine optimization professionals spend most of their time focusing their efforts on Google. And that makes sense most of the time. Google is by far the most popular search engine. No one “Yahoos” or “Bings” anything, but people everywhere “Google” terms.
However, Bing and Yahoo! have recently announced that that they will be working together for search. Yahoo! search results will be powered by Bing and that means more people will be seeing Bing’s results than ever before.
How does this affect SEO? In many ways it doesn’t. Google still controls a large portion of the market it doesn’t look as though that will change drastically in the near future. However, it does mean that Bing will have more pull in the future, so it’s probably a good idea to focus at least some of your SEO efforts on Bing.
It’s entirely possible that the Bing search algorithm will change once they start working with Yahoo!, but right now there are a few things you can do to increase your Bing search position.
First of all, make sure you submit your website to Bing. While their web crawler will likely find your site on its own, it helps to submit it anyway.
It also helps to sign up for Bing Webmaster Tools. This will help you see how Bing sees your site and allow you to troubleshoot any issues it finds. You can also submit your sitemap and view your website statistics here. You will need a Windows Live ID to do this.
There is also some evidence that Bing puts more stake into meta tags than Google does. Of course, you do not want to spam your keyword field with every term under the sun, but adding in a few targeted, relevant keywords could be helpful. Google has said that it does not use the keyword tag any longer due to spam, but it looks like Bing gives it some stake.
Bing also focuses on multimedia more than Google does. Images and video are given priority for some search terms. Bing also places the “related searches” along the left side of the page, inside of at the bottom like Google does. That makes these terms more visible for searchers. You may want to focus your SEO efforts on some related terms if you want Bing searchers to notice you.
Overall, Bing search seems mostly similar to Google. You do not want to abandon your Google efforts to focus on Bing as a site that ranks highly on Google will probably do quite well on Bing as well.
Tags: Search Engine Optimization, SEO
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