Many people consider website design and search engine optimization to be two separate, independent things. Web design is performed by web designers and SEO is done by SEO people. Both things are necessary, but for different reasons and they do not cross paths. This is not true.
The truth is that nothing exists in a vacuum. Your website design can go a long way to helping out your SEO efforts. Sometimes a few minor tweaks to your design will be enough to help you out a great deal. Other times an entirely new design is necessary. Here are a few reasons why website design helps SEO.
- Better website design makes your website more straightforward
◦ Over time, many sites become convoluted. You add pages here and there. You create whole new sections out of no where. You unlink pages you no longer find necessary. This makes your website structure hard for search engines to follow. Having a brand new design will definitely help this. You can start out by taking a look at what you already have on your site, come up with a plan, and create a whole new structure. This is a great way to use your website’s design to your advantage.
- Better Positioning of Keywords and Headings
◦ If you’re changing your website design, it’s also a great time to reevaluate your SEO plan. Maybe you’ve decided to target different keywords than the ones you chose when you first set up your site. Your new design can start with these in mind. Structure your page in a way that allows you to place your keywords and headings in areas where search engines will recognize them.
- A Good Design Attracts People
◦ If your website looks good and is easy to navigate, people will spend more time on it. The longer someone stays on your site, the more likely that person is to read the content. The more content someone reads, the more likely they are to share or link to your page. When more people share or link to your page, your traffic increases.
- Some people may link to you just for the design
◦ There are many websites that have sections on “featured website designs.” These pages give exposure to websites they feel are well designed. If you can get your page featured on one of these sites, you’ll help out your SEO efforts.
Finally, and this isn’t SEO specific, but well designed websites have lower bounce rates. People like to visit pages that look nice and are easy to navigate. Having a good website design is a great way to make visitors stay on your web page longer.
Tags: Search Engine Optimization, SEO, web design, Website Design
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