One of the first decisions you make when setting up a website is what domain name you will purchase. For some people this may seem like an easy decision, but it is one that you should put some thought into. Choosing the right domain name can help with your online marketing plans, your search engine optimization and the popularity of your website.
Here are a few tips that will help you choose your domain name:
Include keywords
◦ Sometimes it helps to include some of your keywords in your domain name. This can help your search engine ranking and make it more obvious what your company does at first glance.
Make it short and memorable
◦ If possible, a short domain is usually better than a very long one. However, that’s not always the case. For example, VeryGoodDomainNameChoice.com might be a better name than VGDNC.com. A series of initials isn’t very easy to remember. Then again, neither is IThinkThisIsAReallyReallyGoodChoiceForADomainName.com, so you’ll have to put some thought into your choice. Unfortunately, you’ll likely find that many short, memorable domain names are taken, so you’ll have to be clever.
Notice how it looks and sounds
◦ A domain name could look great on paper, but it can be difficult to say. The opposite can be true as well. You should practice saying your name out loud to other people. It should be easy to pronounce and straightforward.
A dot-com if possible
◦ Most people still assume that commercial websites end in .com and most major websites do. If you choose a .net or a .ca address, you’ll have to make a point to specify your address to people. This is especially true if a competitor owns the .com. You could risk sending people to your competition if you’re not clear.
Check out similarities
◦ For example, if you want to buy domain.com you should also look at domain.net, domain.ca, domains.com and any other similarities of mistypings. If they’re available you may want to buy them. If they’re own by the competition, you have to be careful that you’re not infringing on copyrights and that you don’t accidentally send your customers to a competitor’s website.
Once you’ve thought of a name, make sure you pick a reputable domain name registrar to purchase it from and you’re on your way!
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