Google AdWords can be an excellent way to increase the number of visitors to your site. A Google pay-per-click campaign has many advantages. You only pay when users click your ads and the traffic that you draw in will be targeted towards your topic. You won’t pay for irrelevant traffic and you won’t pay for people that ignore your ads.
For newcomers, AdWords can be intimidating. While it’s very easy to sign up for the program, it’s tough to jump in and immediately be successful. At First2Search, we are experienced with Google AdWords and can help you with your AdWords campaign. Here are a few tips for those who are just getting started:
Optimize Your Landing Pages
The page your users end up on when they click your ad is called your landing page. This page is incredibly important as it is usually the first experience a visitor has with your company. Make it easy to use and make sure there is a call to action on the page.
If the goal of your ad campaign is to make visitors fill out a quote form, that form should be highly visible and easy to reach from your landing page. If your goal is to get potential clients to contact you, your contact information should be clearly displayed on the page.
Try and reduce the clutter on your landing page in order to make the most important features stand out.
Think Hard About Content Network Ads
When you post an AdWords ad you have the option of having it only show up on Google itself or on any relevant pages that display Google ads. Choosing to display ads on the content network will get you more exposure and possibly more clicks, but there is also a downside.
These visitors may not be as targeted as those that are searching for information on Google. The fact that you can’t control the content on the page where the ad is displayed is also a downside.
Sometimes displaying ads on the content network can be a good idea, but not always. It pays off to think about this decision carefully.
Use negative keywords
You can use negative keywords to ensure that you ads are not displayed when certain words are included in the search. For example, if you run a web design company you will likely want your ads to come up when someone searches for “web design” on Google, but you may not want your ads displayed when someone looks for “web design jobs.” Those searching for employment are not the same people who are looking to hire a website designer.
Using negative keywords can definitely target your campaign to a more useful audience.
Choose relevant keywords
The keywords you choose to bid on are very important. Don’t just bid on every keyword that is somehow connected to your business. Yes, that might bring more people to your site but it might not bring you any additional clients. Choose only relevant keywords and focus on those. Monitor the success of your campaign and modify, expand or contract your list of keywords as necessary.
Google AdWords is not a “set it and forget it” system. Truly successful campaigns and monitored and adjusted regularly.
Write Persuasive Ads
The content and the quality of your ad matters. Depending on your topic, you could be competing with thousands of other companies online. When you write your ad copy you want to write something that will attract visitors. You’ll also want to write content that is relevant to the terms the user is searching for.
Often this means making different ads for different keywords and adjusting them as necessary. The more relevant and clear an ad is, the more likely it will get clicked.
Google AdWords can be overwhelming at first, but it is also incredibly powerful. First2Search specializes in Google AdWords campaigns and other pay-per-click advertising campaigns. If you need help with your AdWords campaign or if you’re looking for an expert to handle your campaign for you, give us a call or contact us online!
