First2Search provides online marketing, website development, search engine optimization, custom website design, Toronto website development and pay per click advertising services. There are many different aspects to each of these services and First2Search has the experience and skill necessary to develop a unique Internet marketing plan for your business that takes each of these services into account.

When you are looking for a Toronto online marketing company, you may come across some terms you do not fully understand. At First2Search we believe that people make the best decisions when they are correctly informed. Here are the answers to a few questions we hear often. We hope this page will will help you better understand the world of online promotion, Internet marketing and website development.

What is web hosting?

Web hosting is a service that provides a home for the website that has been developed. It is a server in a secure location that provides access to your website over the Internet.

What is a domain name?

A domain name is the website address that a user will type in their browser to get access to your website. Choosing the right domain name for your business will affect your online marketing strategy.

What is Pay Per Click (PPC)?

Pay per click is an Internet advertising model where advertisers pay when their ads are clicked. PPC allows precise targeting and your ability to control how much you’re willing to pay per click. The end result is a higher return on investment (ROI) for your advertising budget. Google AdWords is a example of a pay per click advertising model.

What is Search Engine Optimization (SEO)?

Search engine optimization or SEO is the process of improving the volume and quality of traffic to a web site from search engines via natural or organic search results. Usually, a site is presented in the search results earlier will see increased traffic. Having a fully developed search engine optimization plan is a key to online marketing.

What is a landing page?

Landing pages are the first page that a visitor will land on when they arrive from a pay per click ad or from other paid search advertising.

When used correctly a landing page can be the most important tool to find new leads, generate customers and create sales. First2Search can work with you to design an effective landing page for your website.

Our landing pages reduce costs associated with your pay per click campaigns, generate revenue and draw in new customers. That means more sales for your company and more money in your bank account. A solid investment in paid search advertising that produces good returns can grow your business and improve your profitability.

What is Google Analytics?

Google Analytics is a website tracking service that shows you how people found your site, how they explored it and how you can enhance their visitor experience. It allows you to improve your website return on investment, increase conversions and make more money on the web. First2Search can help you interpret your Google Analytics report and modify your site based on the report to increase the number of visitors to your website.